The Online Mod/ern/ist Archive

archive of original modernist recollections and information .
we are glad to hear from anyone with memories of the time, but we do not rewrite history .

24 Jan 2008

London Shopping

Back in 1965, US magazine Teen’s Robyn Guest tries to catch what’s left of mod and follow a girls' trio through the streets of London.

Silly article, nice pics.

Christine Rout, Susanne Frost and Louise Freeman are our guides …

CARNABY STREET : A quaint narrow strip of stores that caters to the very get-ahead crowd. This is where the teens trample over each other ever shopping day to buy what they can afford in the latest Mod styles.

Boy-watching is just as popular as window-shopping, at least it seems so for Louise.

The Stephen House caters to record fans as well as to gals who buy the Mod clothes.

Well, let’s have a closer look. HER CLOTHES inside a store for HIS CLOTHES.
Why not ?

It’s common for boys to shop with their girlfriends. Each selects the other’s clothing.

“It’s as much fun to look at the boys’ clothes as it is our own. Lots of times I’ve gone shopping just looking at what the male side of our sex is wearing. That way we can tell which boys are ‘in’ when we meet them at parties or other places.”

(Which shows how Mod logic works.)

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